WASHINGTON, Feb. 26, 2015 /PRNewswire-USNewswire/ -- SCORE, – www.score.org - mentors to America's small businesses, has gathered statistics that report on how important mobile optimization is for small business websites and how small business owners can best convert mobile visitors into customers.

Smartphone Usage Affects Consumer Decision-making

According to data presented visually in the infographic, consumers use their smartphones to make buying decisions at every step of the purchasing process:

50% use it on the way to the store
60% use their smartphone in the store
39% of walkouts are influenced by smartphones
Mobile Consumers Comprise a Significant Market

Overall, not catering to this portion of the population could significantly affect a business's revenues;

73% of mobile searches trigger follow up actions (calls, visit, purchases or shares)
48% of mobile visitors who visit a site that is not mobile-friendly felt the company just didn't care about their business
64% of decision makers read email on their phones